The playing style is part of an overall culture at Arsenal that many credit to longtime manager Arsene Wenger, who took over the club in the fall of 1996. At one point last season, he’d spent more time in his current post than the other 19 Premier League managers combined.
Particularly appealing in the US is how Wenger has built a squad of diverse international players. The current first team he’s assembled is a veritable United Nations, with players representing 15 different nations and four continents. While French, English, and German players make up the bulk of the roster, the team also includes players from nations not often represented in the Premier League, like Costa Rica, Egypt, and Nigeria.
Besides an international flavor to Arsenal’s lineup, there’s also a cosmopolitan quality to their London home. It all contributes to a progressive flavor and an inclusiveness in Arsenal’s communications with fans that give the sense Arsenal is about more than just fielding a good team.